New York Fashion Week is officially in full swing, but some of the biggest industry innovations are happening off the runway.
Socially-conscious
dress company Project Gravitas and JAG Models, an agency devoted to
embracing women of all sizes, are teaming up to promote body-positive change within the fashion industry.
In
an interview with HuffPost Live, Project Gravitas founder and CEO Lisa
Sun explained that her fashion company is all about fostering confidence
among women. Since most of our perceptions are shaped by the media we
consume, she said, it’s crucial to show more than one type of body image
in fashion.
“So, we’ve got to show more than just size zeros and twos,” Sun said.
“Size zeros and twos are beautiful, [but] we’ve gotta show size zero
through 18 … because that gives girls the chance to say, ‘I am me and
I’m in a magazine too.’”
According to JAG Models co-founder Gary Dakin, this consumer-oriented way of thinking is starting to make waves in the industry.
“Normally
the casting directors won’t see anything over a two, but the campaigns
are opening up a little bit more, before the runway is,” he told host Caroline Modarressay-Tehrani.
“And that we’re definitely seeing growth with massive national
retailers. They’re looking to do the best girl for the best job ... and
see them as beautiful women and not numbers.”
New York Fashion Week Street Style
